Yeganeh Abdollahzadeh is Character Design Lead at Productic Studio, a character designer and digital artist who builds casts with personality first, polish second. Her work makes a brand feel inhabited, not just illustrated.

From fantasy figures to narrative characters and client storytelling projects, Yeganeh takes ideas from rough sketch through line art and finished color. She hunts for the detail that makes a cast memorable, like the tilt of a posture or the humor in an accessory, without breaking consistency across pages, product surfaces, and campaigns.

At Productic she leads character and illustration direction for team portraits, product worlds, and studio campaigns. If a character needs a whole paragraph to explain itself, she will keep drawing until the silhouette does the talking.

The vibe she protects is simple: every character should earn a reason to exist. Cute without a job becomes noise. Alive with purpose becomes brand memory.