Sanaz Karimi is Growth Lead at Productic Studio, she treats growth as product work, not a side channel of tricks. If activation is broken, the answer is usually in the product, not another landing page.

She runs experiments with clear hypotheses and kill criteria, partnering with data and design so growth changes feel intentional. She gets impatient with metrics that move while the user experience quietly gets worse.

Outside work she hikes and keeps too many notes apps. On the job, every experiment needs a decision, not a vanity win.